Imagify — Product Overview

⚡ WordPress Image Optimization

# Imagify —
Product Overview

The complete image optimization solution for WordPress — faster pages, better Core Web Vitals, and lower bandwidth costs, all from a single plugin.

🚀 Faster Page Loads
📊 Better Core Web Vitals
🔍 Improved SEO Rankings
💸 Lower Bandwidth Costs
🔄 Zero Configuration Needed
80%
Average file size reduction
3
Compression quality levels
3
Optimization contexts
∞
Images on the Infinite plan
Product Positioning

## What is Imagify?

Imagify is a WordPress plugin that automatically compresses, converts, and delivers images in the optimal format and size — so site owners get fast-loading pages without any manual effort.

Images are the single largest contributor to page weight on most WordPress sites. Unoptimized images slow down pages, hurt Google Search rankings, drain server bandwidth, and frustrate visitors — especially on mobile. Imagify eliminates all of that with a one-time setup.

Once installed, every image uploaded to WordPress is automatically compressed and converted. Existing libraries can be processed in bulk. The result is a site that loads faster, scores higher on Core Web Vitals, and costs less to run — without the site owner touching a single file manually.

💡

Core Web Vitals impact: Google's ranking signals include Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) — both heavily influenced by image size and format. Imagify directly improves both metrics.

### ⚠️ The Problem Imagify Solves

- Images account for 50–75% of a typical page's total byte weight
- Unoptimized uploads silently degrade performance over time
- Next-gen formats (WebP, AVIF) require complex server configuration without a plugin
- Manual image editing is time-consuming and inconsistent across teams
- Large original images consume unnecessary storage and bandwidth
- Poor Core Web Vitals scores directly suppress Google Search rankings

### Who is it for?

🛒

#### eCommerce stores

Product images need to be sharp and fast. Slow product pages lose conversions.

📸

#### Photographers & creatives

High-resolution portfolios and galleries delivered at optimal size without visible quality loss.

✍️

#### Content publishers & agencies

Teams uploading hundreds of images need fire-and-forget automation, not manual workflows.

🏢

#### Enterprise & multisite networks

Centralized optimization policy across dozens of sites, with CLI and cron support for DevOps teams.

Core Features

## Everything you need, nothing you don't

Imagify covers the full image optimization lifecycle — from upload to delivery — with smart automation at every step.

⚡

### Auto-Optimize on Upload

The moment an image is added to the WordPress Media Library, Imagify compresses and converts it automatically. Zero friction, zero extra steps for content editors.

Zero Configuration
🗜️

### Smart Image Compression

Three quality levels — Normal, Aggressive, and Ultra — let site owners choose the right balance between visual quality and file size. Save up to 80% on file size.

Up to 80% Savings
🔄

### Backup & One-Click Restore

Original images are always preserved in a secure backup. Restore any image — or the entire library — to its original state with a single click, no data loss risk.

Non-Destructive
🖼️

### WebP & AVIF Conversion

Next-gen formats are automatically served to browsers that support them, with transparent fallback to JPEG/PNG for older environments. No manual configuration required.

Automatic Fallback
📦

### Bulk Optimization

Process an entire existing media library in one go. Ideal for sites migrating to Imagify or cleaning up years of unoptimized uploads. Runs in the background without downtime.

Background Processing
📐

### Large Image Resizing

Enforce maximum dimensions on upload to prevent oversized originals from ever reaching the server. A 6000px wide photo becomes 2000px before it's even stored.

Automatic Resize
Compression Levels

## Three levels for every use case

Different sites have different priorities. Imagify gives site owners explicit control over the quality-versus-size trade-off.

🟢

### Normal

Balanced compression that preserves visual fidelity. The right choice for portfolios, editorial photography, and any context where image quality is paramount. Compression is nearly invisible to the human eye.

Recommended for most sites
Typical savings: 30–50%
🟡

### Aggressive

Stronger compression that pushes file size down significantly while keeping the image presentable. Well suited to news sites, blogs, and product thumbnails where bandwidth efficiency outweighs perfect fidelity.

Best for high-volume content
Typical savings: 50–70%
🔵

### Ultra

Maximum compression powered by the Imagify API's advanced processing pipeline. Extracts every last byte from the file. Ideal for landing pages, ads, and any context where loading speed is the top priority.

Maximum performance
Typical savings: 60–80%
Next-Gen Formats & Delivery

## Serve the right format to every browser, automatically

Imagify converts images to modern formats and handles browser compatibility transparently — site owners never need to think about it.

🌐

### WebP — Universal Support

WebP is now supported by all modern browsers and delivers 25–35% smaller files than JPEG at equivalent quality. Imagify generates WebP versions automatically alongside every uploaded image.

Chrome Firefox Safari 14+ Edge iOS 14+
✨

### AVIF — Next-Generation Compression

AVIF achieves 50% smaller files than JPEG with superior quality, using the latest codec technology. Imagify generates AVIF where browser support allows, with automatic fallback to WebP or the original format.

Chrome 85+ Firefox 93+ Safari 16+ Edge 121+

### Two delivery methods — choose what fits your stack

How Imagify serves the converted image to the visitor's browser depends on the delivery method selected in the settings.

🏷️

#### HTML Picture Tag

Imagify rewrites image markup to use the HTML `<picture>` element with multiple format sources. Works on any host, no server configuration required. The browser picks the best format it supports.

🔀

#### Server-Level Rewrite

Imagify adds rewrite rules at the web server level (Apache/Nginx). The HTML stays untouched — the server transparently substitutes the WebP or AVIF file when the browser signals support. Faster and cleaner, ideal for performance-first stacks.

Optimization Contexts

## Optimize images wherever they live

Imagify is not limited to the WordPress Media Library. Images stored anywhere on the server — in themes, plugins, or gallery plugins — can all be optimized.

🗂️

### WordPress Media Library

The primary use case. Every image uploaded through WordPress — whether via the block editor, the classic uploader, or WooCommerce — is automatically optimized. Per-image controls appear directly in the media grid.

Automatic & bulk optimization
📁

### Custom Folders

Any directory on the server can be registered as an optimization context — theme asset folders, plugin image directories, or client upload folders outside of WordPress. Imagify scans, tracks, and optimizes them all.

Theme & plugin assets
🖼️

### NextGEN Gallery

Deep integration with the popular NextGEN Gallery plugin. Images managed inside NextGEN Gallery albums and galleries can be optimized directly through the Imagify interface, without switching between screens.

Photographers & gallery sites
Automation & CLI

## Built for teams and automated workflows

Imagify fits naturally into modern WordPress development and DevOps workflows — from hands-off auto-optimization to scriptable CLI commands.

- 🤖

  #### Auto-Optimize on Upload

  Images are processed the moment they land in the Media Library. Content editors never need to remember to run optimization — it simply happens.

- ⏰

  #### Scheduled Background Jobs

  Imagify uses WordPress cron to run optimization tasks in the background, ensuring no impact on the front-end experience during bulk processing.

- 📊

  #### Bulk Processing Dashboard

  A dedicated dashboard lets admins kick off a full-library optimization run and monitor progress in real time, with the ability to pause and resume.

- ♻️

  #### Bulk Restore

  Restore the entire media library to original files in one operation — useful when switching compression levels or migrating to a new plan tier.

### ⌨️ WP-CLI Support

Imagify ships a full suite of WP-CLI commands, enabling DevOps teams to integrate image optimization into deployment scripts, staging pipelines, and CI/CD workflows — no browser required.

- Bulk optimize the entire media library from the command line
- Bulk restore all images to their originals — essential for staging resets
- Optimize or restore individual images by ID
- Check optimization status and quota consumption programmatically
- Ideal for post-deployment automation and scheduled server-side jobs

Subscription & Quota

## A plan for every site size

Imagify uses a quota model tied to the amount of data optimized per month. Quota resets monthly, and sites can upgrade at any time.

🆓
Free
20 MB / month

- All three compression levels
- WebP & AVIF conversion
- Auto-optimize on upload
- Backup & restore
- Monthly quota reset
- Suitable for small personal sites

Most Popular
📈
Growth
Larger quota / month

- All Free features included
- Significantly higher monthly quota
- Purchasable extra byte packs when quota runs low
- Priority API processing
- Ideal for active blogs and eCommerce stores
- Monthly quota reset cycle

♾️
Infinite
Unlimited

- All Growth features included
- No monthly quota cap whatsoever
- Optimize as many images as needed
- Best for high-volume publishers and agencies
- No overage charges, ever
- One flat subscription price

ℹ️

How quota works: Imagify tracks the total byte size of images sent to the API for optimization. Quota resets on the first day of each billing month. On the Growth plan, additional byte packs can be purchased at any time if the monthly allowance is exhausted before the reset date. Quota consumption is visible in the plugin dashboard at all times.

Compatibility & Integrations

## Works with the tools your site already uses

Imagify is built to coexist gracefully with the WordPress ecosystem — from page builders and SEO plugins to major managed hosting providers.

### 🔌 Plugin Integrations

- WooCommerce — product & gallery images
- WP Rocket — joint performance optimization
- Gravity Forms — form attachment images
- Yoast SEO — optimized Open Graph images
- AMP — compliant image delivery on AMP pages
- NextGEN Gallery — full gallery management

### ☁️ Hosting Compatibility

- WordPress.com (Business & Commerce)
- WP Engine
- SiteGround
- Kinsta
- Cloudways
- Flywheel & other managed hosts

### 🛠️ WordPress Core

- WordPress Multisite networks
- Block editor (Gutenberg)
- Classic editor
- REST API compatible
- WP-CLI integration
- WordPress Cron system

🏗️

### WordPress Multisite — Full Network Support

Imagify supports WordPress Multisite out of the box. Network administrators can manage a single API key and settings across the entire network, while individual site admins retain per-site configuration control. Quota is shared across the network, giving enterprises a single consolidated view of usage.

Admin Experience

## Designed for site owners, not just developers

Every interaction in the Imagify admin interface is optimized for clarity and speed. Optimization tasks that used to require a developer now take a single click.

🗂️

### Per-Image Controls in the Media Library

Each image in the WordPress Media Library shows its current optimization status, compression level, space saved, and quick-action buttons — all without leaving the media screen. No need to navigate to a separate settings page.

📦

### Bulk Optimization Dashboard

A dedicated bulk optimization screen shows a summary of the entire library — how many images are optimized, how many remain, and the total space saved to date. A single button starts a full-library run, with real-time progress feedback.

⚡

### Admin Bar Quick Access

An Imagify shortcut in the WordPress admin bar gives site administrators instant access to the bulk optimization screen and quota status from any page of the dashboard — no hunting through menus.

🔧

### One-Click Reset Internal State

A troubleshooting tool in the plugin settings allows the plugin's internal database state to be reset with a single click — resolving stuck optimization queues and edge-case inconsistencies without the need to deactivate or reinstall the plugin.

Developer Extensibility

## Built to be extended

Imagify exposes a rich set of extension points for technical partners, agencies, and developers who need to tailor optimization behavior to their specific use cases.

🪝

### Action & Filter Hooks

Imagify fires WordPress actions and provides filters at every major stage of the optimization lifecycle — before and after optimization, on quota changes, on format conversion, and more. Developers can intercept and modify behavior without patching core code.

📂

### Custom Optimization Contexts

The context system is open to extension. Technical partners can register entirely custom optimization contexts — pointing Imagify at any directory, data source, or image pipeline — and have those contexts managed and tracked alongside the built-in ones.

🤝

### Partner Integrations

Agencies and hosting providers can build on top of Imagify's extension points to create white-label experiences, automate optimization as part of site provisioning workflows, or surface optimization data inside their own admin interfaces.